Sports betting market seen reaching $153.44 billion by 2030

By AI, Created 1:11 PM UTC, June 04, 2026, /AGP/ – The Business Research Company says the global sports betting market will grow from $119.26 billion in 2025 to $153.44 billion by 2030, fueled by legalization, mobile betting and AI tools. Western Europe remained the largest regional market in 2025, while internet access and digital payments continue to broaden participation.

Why it matters: - The sports betting market is expanding as more countries legalize wagering and digital platforms make betting easier to access. - The market’s projected rise to $153.44 billion by 2030 signals more competition across online betting, esports, in-play wagering and payment technology. - Rising internet penetration is widening the pool of potential bettors and pushing more activity onto mobile and online channels.

What happened: - The Business Research Company published a sports betting market report on June 4, 2026. - The report estimates the market will grow from $119.26 billion in 2025 to $125.12 billion in 2026. - The report projects the market will reach $153.44 billion by 2030, a 5.2% CAGR from 2026 to 2030. - Western Europe was the largest regional sports betting market in 2025. - The report also covers Asia-Pacific, South East Asia, Eastern Europe, North America, South America, the Middle East and Africa. - The report includes a free sample download and a full report link: Download a free sample and View the full report.

The details: - Legalization of sports betting in multiple regions helped drive the historical expansion. - Rapid growth in online gambling platforms also supported market growth. - Rising global sports viewership, higher smartphone adoption and more secure digital payment methods added momentum. - Future growth is expected to come from regulated betting markets, AI-powered betting algorithms, personalized betting experiences, blockchain use for transparency and esports betting. - Key trends expected over the period include mobile and online betting growth, real-time analytics for odds setting, in-play and fantasy betting, secure payment options and responsible gambling technologies. - Sports betting involves placing wagers on sporting event outcomes with the goal of winning a predetermined amount if the selected team or athlete succeeds. - The report frames sports betting as a skill-based gambling activity that depends on research, analysis and sport-specific knowledge. - The report’s 2026 edition adds market attractiveness scoring, total addressable market analysis, company scoring matrix graphics and tables, Excel dashboards, market hotspot infographics, key technologies, future trends, and updated graphics and tables.

Between the lines: - The report points to a market shifting from broad legalization toward more data-driven, personalized and regulated wagering products. - Internet penetration is one of the clearest demand drivers, because more connected consumers can move easily from sports viewing to online betting. - The emphasis on responsible gambling tools suggests regulators and operators are facing more pressure to balance growth with consumer protections. - Western Europe’s lead suggests mature regulated markets still anchor global betting revenue, even as other regions expand.

What’s next: - The market is expected to keep growing through 2030 as mobile usage, AI tools and regulated online betting spread. - Esports betting and in-play formats are likely to gain share as operators pursue faster, more interactive wagering products. - The report’s regional coverage suggests future growth will depend on how quickly other markets replicate Western Europe’s regulatory framework. - More details are available through the company’s sample report and full market report.

The bottom line: - Sports betting is becoming a larger, more digital and more regulated global market, with internet access and mobile technology doing much of the heavy lifting.